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What the feature phone era teaches us about the future of charging

Written by Mirjam Laubenbacher | Feb 12, 2026 11:18:05 AM

What does the future of electric vehicle charging look like? According to our CEO Jörg Heuer, it looks a lot like the evolution of the mobile phone: moving from basic hardware to intelligent, software-driven ecosystems.

In a recent episode of the Startup Insider podcast, Jörg sat down to discuss EcoG’s major milestone—our €16M Series B funding—and what this fresh capital means for our technology, our global footprint, and our growing team.

Here are four highlights of the conversation:

The "Smart" Revolution

Jörg compares the current state of EV charging to the early days of mobile phones. Right now, many chargers are like the old "Motorola feature phones"—functional, but limited.

EcoG is changing that. We are building the operating system of EV charging—the operating system that makes chargers smart, reliable and sustainable. By shifting the focus from hardware to software, we are enabling a world where charging stations can talk to the grid, handle payments seamlessly, and self-diagnose issues before they happen.

Impact You Can Measure: Up to 80% CO2 Reduction

For us, "sustainability" isn't just a buzzword; it’s a metric we track.

During the podcast, Jörg highlighted a powerful stat: EcoG’s software doesn't just make charging smoother; it makes it cleaner. Through intelligent energy management and remote maintenance, we can reduce the carbon footprint of charging operations by up to 80%.

Fueled for Growth: Series B and Beyond

With the support of our investors — GET Fund, Extantia, and Bayern Kapital—we have the resources to think big. This funding is dedicated to accelerating our expansion into the US and India and solidifying our presence in Europe.

But capital is only one part of the equation. To scale our platform to millions of chargers, we need the right people.

We Are Hiring: Help Us Decarbonize Transport

This is where you come in. We are transitioning from a successful scale-up to a global player, and we are looking for passionate problem-solvers to join the ride.

Whether you are a developer interested in IoT, a product manager passionate about user experience, or a sales pro ready to open new markets—we offer an environment where:

  • Your work matters: You are building the backbone of the energy transition.
  • You learn from the best: Our leadership, including Jörg (a former "Inventor of the Year" at Siemens), is deeply rooted in tech innovation.
  • You grow with us: With over 25,000 systems already installed, we are growing fast, and we want you to grow your career alongside us.

Ready to make an impact?

Check out our open positions and see where you fit in: https://ecog.io/careers

Listen to the Vision

Want to get a feel for our culture and the technical challenges we are solving? Listen to the full conversation with Jörg to understand the "why" behind EcoG.

Listen to the Podcast Episode

FAQs

What is the "Motorola Feature Phone " analogy for electric vehicle charging?

The analogy compares current EV chargers to early mobile phones: functional but basic hardware with limited capabilities. EcoG CEO Jörg Heuer uses this comparison to explain the industry's necessary shift toward intelligent, software-driven ecosystems similar to how smartphones evolved from basic brick phones to powerful platforms

How does EcoG’s software reduce the carbon footprint of EV charging?

EcoG’s software can reduce the carbon footprint of charging operations by up to 80%. This is achieved through intelligent energy management and remote maintenance capabilities, which optimize power usage and significantly reduce the need for physical service visit.

What is EcoG building to improve EV charging infrastructure?

EcoG is building the "operating system" for EV charging stations. This software layer enables chargers to communicate with the energy grid, handle payments seamlessly, and self-diagnose technical issues before they cause downtime, moving the industry focus from hardware to smart software.

Who are the investors behind EcoG’s Series B funding?

EcoG’s €16M Series B funding round was supported by GET Fund, Extantia, and Bayern Kapital. This capital is dedicated to accelerating the company's expansion into the United States and India while strengthening its established presence in Europe.

Is EcoG currently hiring?

Yes, EcoG is actively hiring developers, product managers, and sales professionals to support its transition from a scale-up to a global player. The company emphasizes a culture where employees can directly contribute to the energy transition and decarbonization of transport.